Congratulations to ABC on last night’s premier of Paper Giants: The birth of Cleo magazine: Part One. Paper Giants is the story of how an Australian magazine aimed at “intelligent women who want more and love men” burst onto the scenes in 1970s Australia. It is the story of Cleo’s first editor, the stoic and very human Ita Buttrose, and her juggling of all the challenges of being a modern professional with the many frustrations and opportunity of her times. Decades on, Ita’s story resonates and inspires. On the fashion front, costume designer, Nina Edwards was responsible for creating Paper Giants 70s work wardrobe and we tip our hats off to you, Nina! BusiChic was much inspired by the workwear shown particularly that on actress Asher Keddie who plays the iconic, Ita Buttrose. Beautiful chic styling that we thought was fitting for women today.. Scroll down for our favourite looks!
Much of Paper Giants features summery workwear. Here is one very classic tran-seasonal Ita ensemble which BusiChics could easily be seen sporting right now:
BusiChic loves a print and the 70s was THE era for them! We like how the nascent Cleo team are bursting out the brights but think that Ita’s take is particularly adaptable to modern times
Towards the end of Paper Giants: Part One, Ita’s pregnancy progresses and she works chic ensembles like this one:
To finish off our look at Paper Giants: Part One, we take a look at some of the statement accessories which punctuated Ita’s 70s workwear:
Click here for the behind-the-scenes interview where Paper Giants costume designer, Nina Edwards describes the process of creating 68 looks for Ita + the team over the 60s and 70s.
All images screenshot from the ABC.
*available only if viewing in Australia.
Did you watch Paper Giants? What did you think of the show? the fashion?