Last night, I had the pleasure of attending an afterwork soiree to view the Autumn/Winter range highlighted by Shelley Craft in her recently launched iPhone and iPad app for Hanger Nation.
Some of you may recognise TV personality Shelley Craft who has since tapped into the growing interest in Australian fashion and established Hanger Nation. It’s not an online fashion shop but a directory of sorts. Have you ever wanted to see ALL the latest fashion shows and lookbooks in the one place? Or having seen them, have you then had trouble locating the EXACT piece that you wanted to purchase? The Hanger Nation app allows you to see look books and footage of runway collections for designers and click straight through to purchase your favourite pieces, thereby simplifying the entire shopping experience. Neat work, Shelley!
After the show I photographed BusiChic Sarah who was rocking my favourite kind of work ensemble – cropped black pants with a blazer but in Sarah’s case with a sheer lace blouse! I like the idea of being able to wear this ensemble in a Contemporary Business Wear environment with a slip underneath the lace top which you can remove prior to a fashion-forward event for well- a fashion-forward look. What do you think?