Emporio Armani opening at Emporium Melbourne

EMPORIO ARMANI has opened its first menswear store in Melbourne and Business Chic was among the first to get to experience the high-end offering at Emporium Melbourne.

Emporio Armani at Emporium store detail

Emporio Armani at Emporium store launch

Lots of smartly suited men were in attendance at the opening of EMPORIO ARMANI at Emporium Melbourne. The mid-section of the store contains accessories, jewellery and cologne.

Emporio Armani at Emporium store detail 2

Suiting for the BusiChic is located at the rear of the store. The offering is the same as stores around the world, hence the muted tones of Autumn/Winter 2014.

Emporio Armani at Emporium store shirts detail

Emporio Armani at Emporium store ties detail

Shoe display Emporio Armani at Emporium

Shoes and bags are located at the front of the store (accessed via Little Bourke Street) and include pieces for casual weekend wear as well as the kind of polished formality required for the plush corner office.

Emporio Armani shoes are made in Italy

EMPORIO ARMANI shoes are made in Italy. These brogues feature a leather upper, inner and sole as well as a utilitarian rubber sole that both softens the formality of a whole look and means that you won’t need to go out and get the shoes re-soled to protect the leather. Retails for $735.

Business Chic at the Emporio Armani store launch at Emporium

Business Chic at the launch of EMPORIO ARMANI at Emporium. So can you tell I’m feeling a little “naked” without my false eye lashes? BusiChics, I think I am addicted!

Richard Nylon and Gwendolynne Burkin at Emporio Armani store launch at Emporium

Richard Nylon and Gwendolynne Burking, whom we’ve interviewed over at Melbourne in Fashion, with some of the delightful canapes treated to guests at the launch of EMPORIO ARMANI at Emporium Melbourne.

Richard Nylon and Gwendolynne Burkin cycled to the Emporio Armani store launch at Emporium

Gwendolynne Burkin and Richard Nylon: when Gwendolynne mentioned that they had cycled in for the launch, I simply had to get a picture of them in their finery!

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