About Business Chic
Challenging John Brack’s 1955 depiction of dreary city workers…
Welcome to Business Chic, a Melbourne-based site established on 1 March 2010, featuring photos of professionals and their workwear style as captured on the streets and laneways of this fair city. Some of those in this line-up adhere to strict company
dresscodes; albeit with flair. Others push the corporate workwear envelope, adding colour and sartorial intrigue to our streets and not to mention, workplaces.
Whether you are a new graduate, returning-to-work or a seasoned professional, the aim of this site is to provide you with local content to inform, inspire and most of all, enjoy!
Want to know more? This post is a good start..otherwise.. Business Chic also offers personal styling and professional photo services to help you establish or reinvigorate your online presence, simply email Cheryl at info@businesschic.com.au
About the busichic, Founder & Creative Director
Cheryl is a Melburnian who works full-time in black and white but is dedicated to creating colourful content which engages the community across various topics of conversation. www.BusinessChic.com.au is the first in a series of exciting projects Cheryl is working on. So please set your recurring appointment to enjoy this adventure or do get in touch if you would like to join the ride! cheryl@businesschic.com.au
Popularity: 72% [?]
RT 
{ 8 comments… read them below or add one }
Many thanks for the inspiration on business attire! After lots of interesting discussions on LinkedIN about what isn’t appropriate in the workplace, I updated my latest blog about what is appropriate business attire, and have recommended this site for the “what you should do”. My blog link is:
http://www.kryspekin.com/2011/09/26/what-is-appropriate-business-attire/
I will keep an eye out for what is after the spring suit!!!!
Twitter: busichic
May 12, 2011 at 11:42 PM
@Wen Xing – thank you! very grateful to Sue for including our link in her MyCareer piece – so much for visiting and hope you come back for more workwear inspiration!
Hi Cheryl,
Stumbled across your site from MyCareer and I totally love your site. Keep up the good work.
I’m a Singaporean who has just returned home after working in Melbourne for the last year and how I miss Melbourne’s edginess!
Love the concept of your blog- I love that you’ve added that professional, business slant which is missing from other blogs more into “streetwear”. Will definitely be checking in for inspiration! <3
Twitter: busichic
December 20, 2010 at 10:31 PM
@Tricia – thank you for your comment! BC is a labour of love so it’s really great to hear that we can inspire beyond these shores – hope you’re enjoying the more-consistent weather back in Singapore though!
Wow, I love your blog! Fabulous.
Hi Cheryl,
I am a Melbournian based in Singapore – just wanted to let you know how useful I am finding your site. Note only am I kept up to date with the shenanigans occurring in Melbourne, but I can also see how people are styling themselves. I love my fashion, so really appreciate seeing different interpretations of what good looks like. I secretly also use the site as a bit of a shopping tool. Seeing what’s new by Aus brands that I can buy online – let’s keep that a secret though, my husband need not know
Anyway, keep up the great posts.
Denise
Hi Denise – thank you so much for your lovely message which has me truly over the moon! Glad to hear that I’m also offering a resource for aussie ex-pats because you are serving very important task of waving the flag for australian designers and retailers-tell that to hubby!:)