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Popular Culture

Cannon goes viral | Why should you lock your workstation?

October 14, 2011 Popular Culture

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Another week and another viral email. This week, I received another email that appears to have gone viral across some of the world’s largest financial, legal and professional service companies. The email was sent to me with the instructions: read from the bottom then check out the attachments. I’ve had a little think about publishing [...]

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The babe Cadel, the White Mouse and the Awesome Foundation

August 12, 2011 Inspiration

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It’s my Friday off from my Real Life Job* today and I’ve packed it with good things. Today I’ll be out scouting streetstyle, advising companies on how to enhance their visual branding (just drop me a line at cheryl @ businesschic.com.au if you would like some advice from me too), hanging out in Federation Square [...]

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Hannah & Sophie in a Bento

July 12, 2011 Popular Culture

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Want to get your hands on this Janie Bryant x Banana Republic collab ensemble but can’t wait until August? Check out the similarly classic offering from hyper-local Melbourne designer, Bento. Buy the look now from local label, Bento: Hannah blouse in Pearl | Sophie Skirt in black I asked Bento designer, Samantha Hardman what inspires [...]

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We’re bananas for Janie Bryant for Banana Republic: Mad Men ’11 Collection

July 11, 2011 Popular Culture

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A big thanks to the team at Fashionising.com for the low-down on this one: Janie Bryant – the costume designer responsible for dressing Don Draper, his colleagues and his women has created a Mad Men range for American retailer Banana Republic. Regular BusiChic readers will know that I like vintage and Janie Bryant and while [...]

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Challenging John Brack’s 1955 depiction of dreary city workers…

Welcome to BusinessChic, a Melbourne-based site established on 1 March 2010, featuring photos of professionals and their workwear style as captured on the streets and laneways of this fair city. Some of those in this line-up adhere to strict company dresscodes; albeit with flair. Others push the corporate workwear envelope, adding colour and sartorial intrigue to our streets and not to mention, workplaces.
Whether you are a new graduate, returning-to-work or a seasoned professional, the aim of this site is to provide you with local content to inform, inspire and most of all, enjoy!
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Cheryl Lin, the creator of Business Chic, talks about fashion blogging and Business Chic - Pecha Kucha-style (20 slides, 20 seconds each) at MiFA Gallery in Melbourne; one of the events part of the cultural program for L'Oréal Melbourne Fashion Festival (LMFF) 2011.
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