Cycle to work in style, not lycra!
Challenging John Brack’s 1955 depiction of dreary city workers…

Welcome to BusinessChic, a Melbourne-based site established on 1 March 2010, featuring photos of professionals and their workwear style as captured on the streets and laneways of this fair city.
Some of those in this line-up adhere to strict company dresscodes; albeit with flair. Others push the corporate workwear envelope, adding colour and sartorial intrigue to our streets and not to mention, workplaces.
Whether you are a new graduate, returning-to-work or a seasoned professional, the aim of this site is to provide you with local content to inform, inspire and most of all, enjoy!
Problogger 15 Bloggers to Watch in 2013.Voices of 2013 Top 25 Style & Beauty Blogger.
Telstra's Smarter Business Ideas Top 25 Small Business Bloggers.Australian Business Fashion
BusinessChicTV
Cheryl Lin, the creator of Business Chic, talks about fashion blogging and Business Chic - Pecha Kucha-style (20 slides, 20 seconds each) at MiFA Gallery in Melbourne; part of the cultural program for L'Oréal Melbourne Fashion Festival 2011.BusiChic contributes to:
The Little Black Dress (LBD) Project



















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