I want to ride my bicycle

It’s funny how things have a way of panning out. For all the plans I had for Business Chic, one of the diversions I’ve been most pleasantly surprised about is the response to my pictures and where they have ended up. Early in May, Joyce here, was kind enough to allow me to photograph her for Business Chic and feature my photos on her new venture Cycle Style. Since this time, these photographs have appeared on a multitude of online sites as well as in print; Issue 98 of Grazia and at the time of this post, the current issue of Australian Cyclist. I’ve tried to include here some of the pictures not included in the original post but which sure have made the rounds in style. Xx Cheryl
Joyce (Contemporary Business Wear, original post)



helmut Yakkay – Denmark coat Melbourne designer Midesko from a Johnston St boutique dress French Connection UK belt Jimmy Choo for H&M bag CycleStyle.com.au – straw deluxe shopper in lemon pine (also comes in cherry pine which is a dark brown) bicycle – Diamondback – plus some watch Tag Heuer stockings Voodoo shoes La Foret, Tokyo

Attention to detail - I'm loving the hardware touches on this classic coat.. and don't even get me started on the helmut!

<< Click here if you want to Cycle in Style >>

This intrepid woman has launched her new online venture CycleStyle – Yes, it’s open! So I can recommend a visit to enjoy this exciting new retail experience! Perfect for those ladies and gents who want to cycle in style – Joyce has sourced a fabulous range of contemporary classic cycle wear that will keep you on track, personally I cannot wait to get my hands on the Mary-Poppins-esque straw deluxe shopper she sports in these pictures, divine.  Thank you Joyce for taking the time to share this classic-but-quirky Contemporary Business Wear outfit with great aplomb!

A lady-like carry-all that doesn't cost the earth - fits EVERYTHING too in a very Mary-Poppins-esque manner!

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