#LMFF New Media/Bloggers Briefing

March 14-20, the L’Oréal Melbourne Fashion Festival (LMFF) is almost upon us! In this weekend edition of Business Chic, we bring you images and BusinessChicTV footage we took at the festival’s briefing for New Media and Bloggers.

Clockwise from left: a potential candidate in LMFF’s Fashion Full Stop parade showcasing Australian Fashion history;  Grant Pearce (LMFF Creative Director); Michelle Jank (Stylist)

At Business Chic, we see the opportunity to act as a bridge between Australian fashion trends and well, what stylish men and women can actually wear in the workplace ! So we were rather excited to be invited to this briefing where LMFF Creative Director, Grant Pearce and stylist, Michelle Jank, took us behind the scenes of this year’s festival. Watch this episode of BusinessChicTV for more:

And in other news, Business Chic can confirm that we will be photographing streetstyle for (small)lust throughout LMFF as well as attending L’Oréal Paris Runway Show 3 as a guest of radio station, Nova 100! We hope to see you during the festival too!


  1. Oh, you lucky, lucky people! I shall be watching your coverage with great interest!

    • Thanks Ellie – we’ll certainly be covering what we can, sure looks like it’s going to be a big LMFF this year! *fingers-crossed*

  2. It was awesome to see you there Cheryl, hope to catch up soon properly. Your video is amazing!

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