Hanger Nation launch at The Olsen

Last night, I had the pleasure of attending an afterwork soiree to view the Autumn/Winter range highlighted by Shelley Craft in her recently launched iPhone and iPad app for Hanger Nation.

Some of you may recognise TV personality Shelley Craft who has since tapped into the growing interest in Australian fashion and established Hanger Nation. It’s not an online fashion shop but a directory of sorts. Have you ever wanted to see ALL the latest fashion shows and lookbooks in the one place? Or having seen them, have you then had trouble locating the EXACT piece that you wanted to purchase? The Hanger Nation app allows you to see look books and footage of runway collections for designers and click straight through to purchase your favourite pieces, thereby simplifying the entire shopping experience. Neat work, Shelley!

Shelley Craft presents her ideal outfit if she worked in an office - fierce!

Flanked by models wearing some of the Australian fashion designers one can browse through the Hanger Nation app.

Congratulations Shelley on the launch of the Hanger Nation app!

After the show I photographed BusiChic Sarah who was rocking my favourite kind of work ensemble – cropped black pants with a blazer but in Sarah’s case with a sheer lace blouse! I like the idea of being able to wear this ensemble in a Contemporary Business Wear environment with a slip underneath the lace top which you can remove prior to a fashion-forward event for well- a fashion-forward look. What do you think?


Fabulous hot pink lippy adds sparkle to Sarah's polished Creative/Contemporary Business Wear style

Photographed with the effervescent Shelley Craft... and with Rohan from Kimbra's Cameo Lover music clip!

Congratulations Shelley on setting up Hanger Nation (download the app for free from iTunes) and many thanks to Becki Mitchell and The Olsen Art Series Hotel for a lovely evening.


  1. Love Sarah’s look! Looks like a fun launch 🙂


  2. I knew I recognised Rohan from somewhere! Our cameo greeter & gift bag giver.

    So great to meet you Cheryl and loved the Hanger Nation event installment of the Black Dress Project!


  3. Sarah looks amazing as always!

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