Press: BusinessChic in Postcode 3000 (The Age)

Business Chic in the media: this week in print and on radio!

Regular followers of BusinessChic will know that The BusiChic Little Black Dress (LBD) Project is a passion project of mine to explore the versatility of a LBD. It’s been pretty exciting to receive your emails and comments encouraging this project which is why I’d like to share the press coverage that I received this week from Suzanne Carbone’s Postcode 3000 column in The Age.

Thank you to my housemate and tweeters who alerted me to the article before I was even out of bed!

The article in The Age led to ABC SA Radio getting in touch such that in the afternoon I had my first radio interview! While I haven’t been able to find the audio, it was pretty exciting to talk to Sonya Feldhoff about my project.

14/12/12 Update: Lovely to speak with Sonya again to reflect on the highlights and challenges of the project to date and share an exciting update for 2013- stay tuned!


Click here if you want to see the details of how I styled this Little Black Dress in Week 4 of the Project. Want to read more about the BusiChic LBD Project? Click here!

Many thanks to Suzanne Carbone for the write-up and the ever-wonderful Rachel Berger for the connection.



  1. Really great concept Cheryl! Looking forward to the rest of your LBD outfits x

  2. Congratulations Cheryl!

  3. Fantastic! Congratulations on the article!

  4. Congrats on being featured in the newspaper – and having a radio interview! That’s awesome! 🙂

  5. Congratulations to you Cheryl! ..and what a marvellous idea of yours.
    Just a little question, how many This is Bento dresses are you rotating?
    I wonder whether Samantha will continue to stock this dress. It’s very chic!
    Suzi x

    • Hi Suzi, thank you! I only have the one Bento dress; stay tuned for posts on how I keep mine clean and free of funky smells over the 52 weeks! I’ll pass your question on to Samantha and keep you posted – good question 🙂

Facebook Like Box provided by technology news