David Jones at LMFF

Autumn is here and so begins my coverage of L’Oreal Melbourne Fashion Festival (LMFF) 2012 , the Australian fashion festival targeted at consumers so that just about everything you see on the runway is already availabile in store.

The festival kicked off with a comprehensive opening parade featuring many of the many labels stocked at David Jones. It was quite the showing that tested the stamina of many a fashionista so brace yourself for my overview of the collections highlighting business chic pieces for the BusiChic lady or gent’s working wardrobe!:

Carla Zampatti


Alannah Hill




Easton Pearson

Lisa Ho


Therese Rawsthorne

Brent Wilson

camilla and marc

Megan Park

Ginger & Smart ~ fabulous blue trench

Carl Kapp


Kirrily Johnston

Josh Goot

Jack London

Dion Lee

Bianca Spender

Click here for more BusiChic pieces!


  1. Great pics! There are so many pieces there I would love – especially the dresses! 🙂


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