Stream of consciousness when scouting for business chic street style

Ever wondered what goes throught the mind of a streetstyle snapper? Inspired by this post by my friend Julia Hughan, in today’s post I share my stream of consciousness when scouting stylish professionals to photograph and share with you here on BusiChic:

Right, I’m here. Early-ish. Look around, where are the people? Closest train station or tram stop – which direction? Here they come. People. people. people. nice. smile. don’t look too obvious staring at their outfits. judging nicely, politely – THERE IT IS. Smile. join the people, sidle up to potential busichic discreetly present and ask. tension. judgement. which way yes no. YES.

Cheryl is the founder and editor of business fashion website, She scouts and photographs stylish professionals to give the rest of us ideas on what we can wear in our own workplaces and work-related events. Her work has appeared in Melbourne Street Fashion, The Age, Vogue, Peppermint Magazine and Grazia as well as numerous guest blogs for sites like (small)lust, The Fetch and Melbourne Tweed Ride. Cheryl enjoys working with busy mums and professionals to build a work wardrobe within budget and the constraints of life. Her Black Dress Project series is one such solution that she has developed where Cheryl will herself model 52 different ways of styling one Little Black Dress (LBD) for work over the course of this year!


  1. Great post! I’ll be pinning this!

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