Melbourne Insights

Melbourne. It’s my city and I love sharing it!

Something that I don’t believe I’ve shared here on BusiChic before is the freelance work I do holding tours around Melbourne’s fashion precincts. Whenever my clients have visitors in Melbourne, I get a call to conduct a personal tour to help orientate said visitor. I tailor tours as much as possible based on their needs and interests while also sharing my own favourite shops and finds so that they get a truly insider perspective. It’s a privilege as it’s no secret that I am passionate about Melbourne!

As such it was wonderful to receive an invitation to attend Melbourne Insights ~ an event held by Tourism Victoria at Eau de Vie. The purpose? To showcase our great city through intimate conversations with influential tastemakers who included:

  • Jon Anderson from award-winning’creative storytellers’ Global Creatures (involved with forthcoming stageproductions of WarHorse and KingKong)
  • Designer, chef and always-ahead-of-the-trend restaurateur Paul Mathis ‘
  • Food blogger Ed Charles of Tomatom
  • Social enterprise bar entrepreneur Simon Griffiths of Shebeen
  • Michael Delaney, Melbourne club/barowner and self-professed ‘instigator and bon vivant’
  • Robert Buckingham, Australian associate of London-based trend forecasters, LS:N (better known as TheFuture Laboratory) and general man about town when it comes to Melbourne’s fashion, design and retail scenes
  • Kate Vandermeer of the SuperCoolProject and iSpyStyle

What struck me about each of these conversations is how multi-faceted Melburnians are. Through conversation over some impressive scotch eggs, Ed Charles and Paul Matthis touched on the food trends that have shaped Melbourne.

In the bar and entertainment conversation, talk ranged from the hedonism of the city to the social entrepreneurship of venues such as Kinfolk Cafe and the upcoming Shebeen.

As for retail, Robert Buckingham and  Kate Vandermeer shed light on the influence of guides to city and the rise of authentic voices such as bloggers Lucy Feagins from The Design Files and Phoebe Montague of Lady Melbourne who have become influential through sharing what has caught their eye with respect to design and fashion in their city.

Many thanks to Richard Buckingham who allowed me to photograph his BusiChic ensemble that makes a smart impression:


Each conversation touched a lot of territory in Melbourne’s cultural history, if you would like to more, might I suggest you take the time to come and explore Melbourne? 😉
What word comes to mind for you when you think about Melbourne?


  1. Oh sounds like a fun event! I like the necklace you are wearing 🙂 And robert looks great! 🙂

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