Network: Portable talks with Susie Lau of Style Bubble

Greetings BusiChic,

I’m currently writing to you from my hotel bed after a long day of covering Mercedes-Benz Fashion Week Australia here in Sydney. More on that in the coming weeks! Today I wanted to share my notes on Portable’s talk with Susie Lau of Style Bubble, particularly for those of you in Melbourne who still have the chance to attending her talk that will be held later today!

Portable talks presents: Susie Lau of Style Bubble

I was already incredibly tired when I got to Susie’s Sydney talk hosted in the intimate space of Dendy cinema but am so glad that I made the effort to attend this event. I found Susie to be eloquent and insightful, delivering a presentation that both satisfied my fan-girl curiosity as well as provided much food-for-thought on the evolution of her blog starting with developing her personal style to discovering emerging designers to working with brands like Prada, GAP and Samsung.

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Edwina McCann, editor of Harpers Bazaar, conducted a Q&A session with Susie after her talk. This gave her the opportunity to share even more of her knowledge of blogging in the context of branding, advertising and monetisation. On a personal note, I found their discussion about the importance of a publication’s “environment” (i.e. the specific demographic a publication caters to, like how BusinessChic caters to stylish professionals like yourself) with respect to working with brands particularly interesting. I ended up asking a question about this and appreciated both Susie and Edwina’s feedback on having significant numbers but also knowing who is in your environment (hence the annual BusiChic survey that I send out each year – and thanks to each of you who take the time to participate- it means a lot to me)!

Edwina McCann, editor of Harpers Bazaar hosted the Q&A session with Susie


Many thanks to Edwina for allowing me to share her business chic outfit featuring colour-blocking and statement heels that are polished up with a cropped black blazer:

Edwina Mccann, editor of Harpers Bazaar


Even in the darkness of the venue, Edwina's colourful accessories caught my eye when I was finding my seat. Goes to show that colour blocking is a great way to make your work outfit stand out in the crowd!

Well done to Portable, Susie and Edwina on a great event which included drinks afterwards that provided great opportunity to mingle with bloggers, marketers and writers alike.

UPDATED 16/05/12 15:20 Edwina McCann is now Editor of Vogue Australia.

Comments

  1. Oh I was fortunate enough to go and I agree, it was absolutely fantastic. Better than I expected actually

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  2. Oh, I so wish I’d gone to this now – it sounds amazing! Thanks for posting about it. Look forward to your upcoming posts from fashion week, and particularly how you translate the sometimes crazy looks that we saw on the street to your very own Business Chic “environment”!

    • Hi Michelle, what a shame our paths didn’t cross during fashion week! I’ll certainly be using some of the looks we saw for my LBD project as the weather warms up again – I look forward to hearing what you think of my slant on things!

  3. Sounds like it was a fun event! Would be so interesting to hear what she had to say 🙂 Love the pics, gives us a little peek 🙂 Thank you for sharing 🙂

    AwayFromTheBlue.blogspot.com.au

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