What I wore: MSFW Day 1

In case you missed the memo, this week is Melbourne Spring Fashion Week (MSFW).

msfw banners flinders street station by businesschic

It’s my first MSFW as a full-time blogger and it’s been wonderful having the time – not only catch lunch-time shows at the Hub in City Square – but also to photograph some wonderful street style that I look forward to sharing with you over the coming weeks.


Taking my own styling advice and contrasting florals with a split-sleeve cape.



So you want to be a fashion blogger instagram v2


So you want to be a fashion blogger? 

I am so thrilled that I’ll be presenting an intimate workshop tonight spilling the beans on how I used my blog to facilitate my transition to being a full-time creative.

Details and tickets available here.

Hope to see you there!


  1. Love your outfit! You look terrific!
    I cant wait to see your street style photos from the week
    Good luck today for your workshop! Wish I could get there!
    Looking forward to the runway tomorrow evening though!
    x Kirsty

    • Thanks Kirsty! Hope you enjoyed yourself at the shows! I’m actually heading over to Geelong this weekend so will check out your blog for things to do there 🙂

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