Event: Clothing Exchange at VAMFF 2015

clothing ex vamff 2015 panel by cheryl lin 1

The Panel (L-R from the top): Kate Luckins and Linn Vikander of The Clothing Exchange | Fabia Pryor | Matt Ekstrom of Swensk | Cheryl Lin of Business Chic | Sigrid McCarthy and Violette Snow of HESSIAN MAGAZINE

The Virgin Australia Melbourne Fashion Festival (VAMFF) Cultural Program is now on and I am excited to be on a panel hosted by The Clothing Exchange on next week.

My first fashion sustainability project was The Little Black Dress Project where in 2012, I wore a LBD to work once a week for a whole year styled differently each time. I exhibited the project as part of the VAMFF Cultural Program in 2013. Since this time there has been greater awareness around the need for more conscious procurement on behalf of brands – the outcry from consumers over the collapse of the Rana Plaza factory in Bangladesh in 2013 where a number of high-street brands had production led to a number of changes in the industry. New brands and existing-brand-spin-offs with a focus on ethical production of clothing are examples of this. So brands have made some changes; what can consumers do?

In this special event, listen to what we as consumers can do to be more sustainable with our approach to fashion then start doing something about it immediately by swapping! Bring upto six pieces of clothing and accessories in good condition that you just don’t wear and swap them for something new!

The awesome Mats of Swensk on the panel making this a more bloke-friendly event and as an extra exciting bonus, the wonderful Leeyong Soo of Style Wilderness will be on hand to help style new treasures!

150219_VAMFF Invitation_General

Win a VIP double-pass

I have one VIP Double-Pass to give away valued at $40. To be in the running to win it, simply leave a comment on this post by 5pm AEST on Sunday March 8, 2015. Winner will be notified via email.


What: Wardrobe Workshop and Swap Event: I’ll be on the panel talking about sustainability and consumption as a fashion blogger and fan of self-expression and creativity!
When: 6-8pm on Wednesday, 5 March 2015
Where: Deakin Edge, Federation Square
All events and ticket purchases here.


  1. Oh that would have been FUN Cheryl Lin! I’m flying down for VAMFF tomorrow morning and attending runways 3 and 5 – are you there this week?

    Amber | The Beautiful Lens | http://www.TheBeautifulLens.com

  2. Oh this sounds like a fantastic event!
    I think I might have a few items in my closet to swap due to my recent wardrobe clean out ;P

    x Luci

  3. Just bought my ticket! Can’t wait for this event 🙂

    • That’s great to hear, Megan – hope to get to meet you on the night!!
      I’m going through my wardrobe finding pieces to swap – it’s going to be a fun one 🙂

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