A-Z: Maternity Fashion Brands to suit your Office Style

So you are pregnant; where do you go shopping for maternity clothing that aligns with your business chic style?

Pictured here at 32 weeks, I’m wearing Soon Maternity Honor long sleeve feeding top, square scarf from Boohoo, vintage belt, ASOS maternity midi skirt and boots from Bared Footwear.

Flick through a magazine or Google “maternity fashion” and you will be served up with glowing mums-to-be in either flowing floral gowns, glamorous frocks or at the other end of the spectrum; activewear or very relaxed and comfy leggings and layers. None of these looks actually work in a corporate office; so where does a professional woman turn to style the bump?

Well I have done the research for you! Scroll through below for a list of the maternity fashion brands and sites with preggo-friendly pieces that actually align with your workplace dresscode. This list is sorted from A-Z and features local and international sites to help you get clicking.

ASOS maternity has something for every work dress code. The ASOS maternity and New Look labels are budget-friendly options so it was easy to order a whole lot of items to try on at home. I did find that the fabric quality could vary greatly which is where the easy returns policy came in rather handy… when I could be bothered! The Maternity Essentials Pack was one of my best buys of my pregnancy and I still wear the skirt and leggings a lot post-pregnancy.

Bae the Label local label that takes inspiration from French-gal-style making it a chic option for Smart Casual mums-to-be.

h&m the global high street chain has a maternity section that leans towards Weekend and Smart Casual but sometimes offers more formal work options like pencil skirts and tops.

Hatch Collection US-based retailer focuses on maternity wear both during and after pregnancy. Currently the site offers 10% off for first time shoppers who subscribe to their online newsletter. Personally I found this site and their instagram (@hatchgal) handy for stylish maternity inspiration.

The Iconic has a well-curated maternity section which features popular Australian maternity fashion brands like Soon Maternity, Ripe Maternity, Maive&Bo and accessories label Il Tutto. Handy if you want a snapshot of stylish maternity across all dresscodes, all in the one place and with periodic sales to take advantage of.

Jeanswest has a maternity section that is surprise: centred around maternity jeans which makes it perfect for Smart Casual mums-to-be. I have recently discovered the (non-maternity) Curve Embracer style for my post-pregnancy body and regular tops like this wrap-style tee which has quickly become my favourite breastfeeding top and would have been great for the office during pregnancy too.

Legoe Heritage is another local label leaning towards more relaxed Weekend/Smart Casual dress codes but this time taking direction from timeless Scandinavian style.

Mitera is a US-based run business designed by women for working mums. Lots of gorgeous styles, particularly work frocks which are also nursing friendly.

Next Maternity caters to all workplace dresscodes. While I couldn’t find anything I needed during my own pregnancy, Next has since expanded its offering to include styles from Mamalicious and Boohoo alongside its own private label.

nine in the mirror is the net-a-porter of the maternity fashion world, offering bump-friendly pieces curated from high-end designers. Featuring interviews with pregnant celebs, it’s also a great resource for stylish bump inspo.

QueenBee is an online store that caters to all maternity fashion styles, offering a selection from perhaps the widest variety of maternity labels. That said I found I really had to search hard to find the stylish options.

ShopBop, the US-based online retailer has a dedicated maternity section that tends to be more for Smart Casual and weekend. Featuring brands like Citizens of Humanity and Kate Spade, the site often has sales which are worth keeping an eye out for.

Soon Maternity is a local label that offers styles for all workplace dresscodes as well as weekend and special occassions. I swear by the  Soon Maternity Honor long sleeve feeding top.

Sussan maternity is usually more casual and can be relatively expensive (compared to many options above) so I’d suggest keeping an eye out for sales.

Did your maternity fashion favourite make the list? 

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