About

Welcome to Business Chic, a Melbourne-based site established in March 2010 to show that work wear doesn’t have to be boring.

Whether you are a new starter, returning-to-work or a seasoned professional, the aim of this site is to provide you with content to inform, inspire and most of all, enjoy!

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About the busichic, Founder & Creative Director

cheryl lin rodsted busichic
After taking time out for Busy Baby and to renovate their home, editor Cheryl is returning to the corporate world! Stay tuned as we share the products and services that help us keep the plates spinning at home and in the work place!

Cheryl has over ten years of professional experience, working for big firms, banks and start-ups; she has seen what works and what is less effective in the boardroom and when under the pump and on deadline. Cheryl advocates injecting personal style into office outfits where possible which for her means interweaving a commitment to pops of colour, print and supporting local designers. Cheryl is available for public speaking and comments on workwear style.

Her first book, The Little Black Dress Project, shares 52 different ways of styling fashion’s favourite staple for work and work-related events. Her exhibition of the same name was held at a major Melbourne shopping centre as part of the 2013 L’Oreal Melbourne Fashion Festival Cultural Program.

Cheryl also reports on Melbourne’s must-do activities for Toddlers over at Tot: Hot or Not.

For all enquiries, please contact Cheryl at cheryl@businesschic.com.au

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