About Business Chic

Ever stared at someone on their way to work because they look great and you wondered how they put their look together?

Welcome to Business Chic, a Melbourne-based site established by one such wonderer/wanderer  – Cheryl Lin Rodsted in March 2010, featuring her own photos of professionals and their workwear style as spotted on the streets and laneways of this fair city. Some of those in this line-up adhere to strict company dresscodes; albeit with flair. Others push the corporate workwear envelope, adding colour and sartorial intrigue to our streets and not to mention, workplaces.

Whether you are a new graduate, returning-to-work or a seasoned professional, the aim of this site is to provide you with local content to inform, inspire and most of all, enjoy!

Tune in on Monday and Wednesday for street style or celebrity looks and Friday to see Cheryl’s personal style and inspirations! Tuesdays are dedicated to SHOES (see this post on what to do when you find yourself at work without your work shoes) and Thursdays are for style advice and Q&A – if you have a question, simply write in to have it answered!

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About the busichic, Founder & Creative Director

cheryl lin rodsted busichic
Cheryl is a street style photographer, personal shopper and writer who enjoys commenting on the conundrum of “what to wear to work”. She has spent almost a decade working in professional services with clients in government, manufacturing, finance and insurance – she has seen what works and what is less effective in the boardroom and when under the pump and on deadline. Cheryl is available for public speaking and comments on workwear style.

Her first book, The Little Black Dress Project, shares 52 different ways of styling fashion’s favourite staple for work and work-related events. Her exhibition of the same name was held at a major Melbourne shopping centre as part of the 2013 L’Oreal Melbourne Fashion Festival Cultural Program.

Cheryl also co-hosts of the Melbourne in Fashion podcast and has interests outside of fashion including food, arts and travel as she likes to unwind exploring  and enjoying the great outdoors ( or learning to surf in summer)!

For all enquiries, please contact Cheryl at [email protected]

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